Capturing memories with Red Bull, one photo at a time

Hero graphic image showing people using the Red Bull Photo Booth at different events.

Timeline

2015
Red Bull has a reputation for throwing events that go beyond the ordinary, and anyone fortunate enough to attend often want an exclusive way to capture the moment and brag, “Look where I am!” Enter the Red Bull Photo Booth — a fun, interactive experience that gives attendees and Red Bull fans the chance to create and save a free digital souvenir ready to blast on social media.

The Challenge

Create a proprietary photo booth experience for Red Bull that can be easily distributed and customized to any Red Bull branded event.

The Solution

A iPad photo booth app that’s easy to set up and activate for any physical installation — along with an admin portal that allows for tailoring the UX + UI to seamlessly integrate with the brand aesthetic of any Red Bull event.

What I Did

Designed the end-to-end photo booth UX in collaboration with the project lead; I was responsible for high fidelity UI design, prototyping, developer handoff, field testing + feedback.

A friendly guided experience

The photo booth invites anyone passing by to “Step Right Up!” for a brief photoshoot. When the app detects someone standing in front of the iPad camera, it begins a 3…2…1 countdown sequence followed by a shutter snap, pausing briefly between shots to give individuals a moment to change poses. The app then walks through next steps on how individuals can download their photos.
Sample UI screens from the Red Bull Photo Booth app demonstrating how the app guides users through the experience.

Product features

A workflow screen from the desktop admin portal showing off the different customizations that users can make to the photo booth app.

App customization via admin portal

Log in to the desktop admin portal to configure the app front-end. Match the individual brand look and feel of an event by switching up the photo background image, photo effects, and app UI elements such as fonts and button colors. Changes are saved out as templates that sync over to the photo booth iPad app.

Easy setup at event sites

On the day of an event, use the iPad app to activate a specific photo booth template. From the app’s pre-populated event list, all a Red Bull team member needs to do is to simply press START next to the event name, and the photo booth is ready to go.

The event list screen from the Red Bull Photo Booth iPad app.
A sample photo produced by the Red Bull Photo Booth app, showcasing different background images.

Exclusive keepsakes for fans

Red Bull events are one-of-a-kind experiences, and in that spirit, so are the photos captured by the photo booth. Every image produced is a unique collectible worth saving (and giving everyone else FOMO over).

Results

The photo booth debuted during the iconic Red Bull Sound Select music festival ’30 Days in LA,’ to great reception. Since then, the photo booth has made appearances at hundreds of other Red Bull events globally, engaging thousands of visitors and capturing tens more in photos that are widely shared across social media.

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