LA LGBT Center Visual Identity Style Guide

Rebranding the world’s largest LGBT community organization

Hero graphic image of marchers holding a large banner with the LA LGBT Center name and logo during LA Pride.

Timeline

2012 - 2014
During my time as a designer at LOCUS New Media, I helped with the visual rebranding of the Los Angeles LGBT Center. I contributed to visual ideation, created lockup variants of the new logo, and put together the official brand style guide for delivery. The resulting work now adorns signage, buildings and printed media all over the city, giving the local LGBT community a vibrant symbol to proudly rally around.
A composition of three logo variant designs done for the LA LGBT Center.
A grid of sample pages from the official LA LGBT Center brand style guide.
Photo of large crowd marching during the 2015 LA Pride parade.A photo of LGBT youths marching during the 2016 LA Pride.A billboard in Los Angeles featuring the LA LGBT Center's "F*ck W/Out Fear" HIV prevention campaign.A photo of the new LA LGBT Center Anita May Rosenstein campus in Hollywood.A photo of the LA LGBT Center: Youth Center building, featuring a colorful wall mural painted by the artist Kobra.Adam Schiff, Eric Garcetti, Lorri Jean, Anita May Rosenstein, David Bailey, Sheila Kuehl, David Ryu, and Lily Tomlin cut the tape during the grand opening of the new Anita May Rosenstein Campus.Celebrities Lily Tomlin and Jane Fonda pose for the camera during the LA LGBT Center's 50th anniversary celebration.Staff and volunteers from the LA LGBT Center managing an outdoor booth, offering goodie bags and informational brochures about various services offered by the organization.A photo of attendees during a charity event hosted by the LA LGBT Center.A photo of LGBT youth at an outreach event posing in front of an LA LGBT Center backdrop.A photo from one of the LA LGBT Center's youth workshop events.

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